vendors for elearning content development Best answer on the web

by webmaster on January 5th, 2009 |

  • I need to know the names of vendors the firm McGraw-Hill uses for
    development of digital content for their online or CD based products.
    I would consider my question answered only if you can give me names of
    at least two vendors.


  • Hello goman-ga,

    I thought I’d give you a quick answer but a quick answer is not possible when dealing with a conglomerate as complex as McGraw-Hill. In their own words, “The McGraw-Hill Companies is a global information services provider serving the financial services, education and business information markets through leading brands such as Standard & Poor's, BusinessWeek and McGraw-Hill Education. In 2001, The Corporation had operations in 33 countries, and sales of $4.6 billion.”

    Focusing on education and e-learning narrows things a little bit but still leaves a huge organization.
    http://www.mcgraw-hill.com/markets/mcgrawhill_education.html
    Through online learning and multimedia tools, students of all ages, teachers and professionals are engaged, stimulated and empowered to succeed by McGraw-Hill Education the world over. We're changing the way people learn. McGraw-Hill Education is the largest pre-K through 12th grade (ages 3-17) publisher in the U.S. and a leading global provider of educational materials and professional information. McGRAW-HILL EDUCATION BUSINESSES:
    * McGraw-Hill Learning Network (1)
    * School Education Group (8)
    * Higher Education, Professional and International Group
    -- McGraw-Hill Higher Education (6)
    -- McGraw-Hill Professional (3)
    -- McGraw-Hill International (6)


    The Showcase of Online Resources will link you to a large variety of products and services. Some of these are offered in partnership with vendors and some McGraw-Hill properties.
    http://mheducation.com/showcase.html
    McGraw-Hill Education – Showcase of Online Resources
    We publish in all media, from print to CD-ROM, to the Web, and we are dedicated to integrating technology into the lifelong learning environment


    I’ve collected a variety of resources to help you get acquainted with some vendors that provide content or developmental tools for McGraw-Hills’s online and/or CD-based products for various McGraw-Hill companies. I also found a very interesting article about McGraw-Hill's changing perspective on e-learning as reflected in their shutting down their Lifetime Learning Unit.
    http://www.learningcircuits.org/2002/jan2002/newsbytes.html#jan6
    January 2002 News – Ax Falls for McGraw-Hill’s Lifetime Learning Unit
    A corporate restructuring within information giant McGraw-Hill Companies will mean the closure of Lifetime Learning and certain other operations within the company. The surprise move is part of a plan to improve the firm’s strong growth prospects. Some US$129 million in asset write downs includes $62 million for the education unit and $35 million for its information and media services unit.
    http://www.infotoday.com/newsbreaks/nb010910-2.htm
    ebrary Partners with McGraw-Hill Primis Custom Publishing
    September 10, 2001 — ebrary has announced that McGraw-Hill Primis Custom Publishing, a unit of The McGraw-Hill Companies’ McGraw-Hill Education division, is adopting ebrary’s ebrarian solution for Primis Online, its service that allows faculty members to create customized e-book adaptations from existing textbooks. Students will then be able to access these course materials from a co-branded Web site hosted by ebrary, or download their custom e-books directly from the Primis Online site (http://www.mhhe.com/primis/online). Primis Online offers over 450 McGraw-Hill titles that can be customized in print or digital e-book formats. The service also includes content from a number of business case providers, such as Harvard. Until now, the Primis service only provided secure Adobe PDF downloads locked to individual PCs. The online viewing and downloading will offer students much more flexibility.
    http://www.ebrary.com/company/
    ebrary: Where Content and Technology Unite
    Founded in 1999, ebrary is headquartered in Palo Alto, CA with offices in New York. As a leading provider of information distribution and retrieval services, we help academic, public and special libraries promote information and knowledge sharing through a range of unique database collections that combine more than 20,000 authoritative books and other documents and advanced research technology. At the same time, we work with over 150 publishing partners to efficiently and cost-effectively distribute and promote their publications to institutional and consumer markets online. ebrary is privately held and is funded by Random House Ventures LLC, Pearson plc and The McGraw-Hill Companies.
    http://www.elearningmag.com/elearning/article/articleDetail.jsp?id=22659 June 19, 2002 -- LearnKey, McGraw Hill/Osborne Media Offer Blended Training Solutions ST. GEORGE, Utah, May 28, 2002 – LearnKey and the McGraw-Hill/Osborne Media unit of McGraw-Hill Education announced a partnership to offer blended training solutions to candidates for popular information technology industry certifications. http://shop.osborne.com/cgi-bin/osborne/
    http://www.learnkey.com/store/welcome.cfm

    http://www.elearningmag.com/elearning/article/articleDetail.jsp?id=6843 January 11, 2002 -- InfoAlly and McGraw-Hill Launch Online Learning System for College Students Troy, Mich., Jan. 9, 2002 – InfoAlly has teamed up with McGraw-Hill Higher Education to create an online learning system for college students that launches this month. Students who use McGraw-Hill textbooks for business communication and health and human performance will have access to an online system that is designed to reinforce what students learn in the classroom. A one-year subscription to either the "B-Comm Skill Booster" or "Health: Learning to Go" comes free to students with their textbook purchase. http://www.infoally.com/

    http://www.elearningmag.com/elearning/article/articleDetail.jsp?id=4202 November 7, 2001 -- McGraw-Hill Lifetime Learning and Avaya Launch "Customer Relationship Management" Lexington, Mass., and Basking Ridge, N.J., Nov. 5, 2001 -- McGraw-Hill Lifetime Learning and Avaya Inc. announced the availability of "Customer Relationship Management," a course in an e-learning curriculum designed to enhance business performance, improve customer loyalty, and lower staff turnover for customer contact centers. Available over the Internet, intranet, or CD-ROM, "Customer Relationship Management" is currently available in U.S. and UK English with additional languages planned for 2002. http://www.avaya.com
    http://www.mhlifetimelearning.com
    This domain name belongs to McGraw-Hill Education.
    You have reached this page because you are attempting to access a Web site at this inactive domain name. It is not available for sale or lease. http://www.elearningmag.com/elearning/article/articleDetail.jsp?id=4203 November 7, 2001 -- McGraw-Hill Higher Education and ExamWeb Join ForcesNew York, Oct. 31, 2001 -- McGraw-Hill Higher Education (MHHE) and ExamWeb have joined forces to offer GradeSummit. The companies claim this product helps students study more efficiently and achieve better grades. http://www.examweb.com

    Goman-ga, I hope that these resources will meet your needs. Please ask for clarification if anything about this answer is confusing. Best wishes for your success.
    czh


    SEARCH STRATEGY
    McGraw-Hill e-learning partners
    McGraw-Hill e-learning vendors


  • Hello again goman-ga,

    Your clarification helped a lot. I’ve found some custom course development companies that have produced work for McGraw Hill that seem to be a close fit for your requirements. In addition, I’ve included a couple that seem to be in the field but they could also be considered to be content distributors. I hope this meets your needs.
    czh

    ============================
    COURSE / CONTENT DEVELOPMENT
    ============================

    http://www.iccinfo.com/ZROS_Pages/ZROS_News/ZOZO_NR02.html
    July 26, 1999 -- QUANTUM ARTS, IN 1ST DEAL AS ZEROS & ONES BRAND, AWARDED DEVELOPMENT PROJECT BY McGRAW-HILL Concurrent with the corporate consolidation, Zeros & Ones announced an agreement for its content development division, Quantum Arts, to create a series of large-scale interactive educational projects for McGraw-Hill (NYSE: MHP) -- the latest in a long line of high-profile Zeros & Ones relationships, which include Microsoft, Netscape, Headspace, Sun Microsystems and Open Market. Added Mr. Schklair: "We truly value this new relationship with McGraw-Hill on these groundbreaking projects, which give Zeros & Ones the opportunity to put into practice our theories about the use of technology as it relates to education. By combining the rich libraries of content owned by McGraw-Hill with the design and technology excellence of Quantum Arts, Zeros & Ones continues to expand the boundaries of educational computing applications." http://www.zerosones.com/about_us/history.htm
    In February of 2000, the Company executed a 3-for-1 stock split and changed its trading symbol to ZROS. It simultaneously closed its first round of funding of $7.5 million dollars. In September of 2000, it was organized into divisions targeted at the three major aspects of its offerings: Zeros & Ones Technologies, Zeros & Ones Studios, and Zeros & Ones Entertainment.
    http://www.mahoneyinteractive.com/200.htm
    Mahoney Interactive, Inc. (MII), founded in 1982, is a service company of editorial, graphics, and programming professionals. MII specializes in three types of work: -- Content development for print, for the Web, and for multimedia & CD-ROMs -- Web site design and development
    -- Multimedia & CD-ROM design and development
    http://www.mahoneyinteractive.com/310a.htm
    CONTENT DEVELOPMENT CLIENTS
    McGraw-Hill Higher Education
    http://www.mahoneyinteractive.com/400.htm#multi
    Custom Software and Multimedia
    American School Publishers (Macmillan-McGraw Hill) – multiple titles

    http://www.gpelearning.com/solutions/content/custom.asp
    Custom Course Development
    GP e-Learning provides content development services at all levels, from providing instructors and subject matter experts (SME's), to designing courseware, writing storyboards, media development, programming, and implementation. http://www.gpelearning.com/customers/
    The McGraw-Hill Companies
    http://www.gpelearning.com/solutions/consulting/GPeOverview-Maxit03-07-02(Online).pdf
    ==========================================
    HYBRIDS – CONTENT DEVELOPMENT AND DELIVERY
    ==========================================

    http://www.ecollege.com/stories/press_01_8_03.learn?page=2200
    McGraw-Hill Higher Education and eCollegeSM Announce Agreement
    McGraw-Hill Content Available Through eCollege AU+SM Platform
    New York and Denver - January 8, 2002 - McGraw-Hill Higher Education, a global leading provider of educational materials and professional information targeted at the higher education market, has entered into an agreement with eCollegeSM [Nasdaq: ECLG], a leading provider of technology and services for online higher education programs. … Through the eCollege AU+ platform, educators have access to more than 200 online supplements that support McGraw-Hill titles for use in online distance courses or as online course supplements for traditional classroom courses. eCollege AU+, which combines superior content with proven technology, also provides solutions for customizing and enhancing course materials in existing eLearning programs and the timely delivery of online content for programs under development.
    http://www.mhhe.com/catalogs/solutions/ecollege.mhtml
    eCollege
    eCollege.com is a leading application service provider (ASP) that develops online campuses and eLearning courseware for enhanced classroom-based teaching and full distance programs. Comprised of educators and technologists, eCollege.com partners with colleges to design, build, and support high quality online education platforms.
    http://www.wizeup.com/news_010104.html
    McGraw-Hill Education Launches e-Book Initiative with WizeUp Digital Textbooks New York - January 4, 2001 - McGraw-Hill Education and WizeUp Digital Textbooks today announced an initiative to electronically publish, sell and distribute digital textbooks for the higher education market. The combination of the widely utilized and respected content from McGraw-Hill Education and the e-learning tools supplied by WizeUp produces benefits for all of today’s learning environments--traditional, online, distance-learning, continuing education and corporate education environments.
    http://www.trainingassociates.com/PressReleases/ComputingMcGraw-Hill_1.htm Training Associates and The McGraw-Hill Companies Announce
    Strategic Partnership in Online Training and Distance Learning
    Mesa, Arizona, July 21, 1999. Training Associates, a leading online training program provider, and The McGraw-Hill Companies, a leading publisher in professional skills development, today announced a strategic licensing agreement in online education and distance learning. Training Associates will license Computing McGraw-Hill’s information technology (IT) training curricula for use in its edCenter online training system. http://www.edcenter.com/mhcourse.htm
    McGraw-Hill Courses

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    LEARNSTREAM
    ===========

    Your example of Learnstream was helpful. I thought you would like to know that First Class Systems is now Serebra Learning Corporation -- another Canadian company, not Learnstream.
    http://www.serebra.com/about/index.sbr
    Serebra Learning Corporation is one of the pioneers of the e-learning industry. Founded in 1987 as FirstClass Systems Corporation, Serebra has been a leader in all the transitions in technology-based training.
    http://www.learnstream.com/website/800/index.htm
    LearnStream Inc., Canada's largest courseware design firm has just been named in Atlantic Progress' TOP 101. LearnStream's place? It sits proudly in position 101.
    ===============
    SEARCH STRATEGY
    ===============
    content development mcgraw-hill
    "custom content design" mcgraw-hill
    "First Class Systems"


  • A custom content development company produces the digital version of content for learning- based on the Instructional design framework of the publisher, and the content from a subject matter expert. Most of these companies do instructional design themselves, but publishers like McGraw-hill prefer to do their own ID, and the development task is outsourced to the vendor. Despite the use of tools, contracting is till very prevalent as the tools have limitations. It is immaterial what level-K-12, Higher Ed or Professional- as core skills are of graphics and software like HTML and Flash and not of the contents. One such company I can give as an example is Learnstream from Canada- which earlier used to be First Class Systems. Hope this helps you


  • Hi CZH-ga,
    Thanks for your quick reply. The cases that you have given are all of partners who offer technology products on which McGraw-Hill eLearning courses/tests are delivered-ebrary tools which allow professors to access McGraw-hill courses,or Infoally for students to access these courses, or Avaya which has given content for a course on Customer Relationship Management-CRM. They do not do development of courses. I am looking for vendors who do custom development of courses for which design and content are provided by the publisher- McGraw-hill in this case. Hope you will be able to get me some.
    Thanks
    Goman-ga


  • Hello goman-ga,

    Thanks for the clarification. As you know, McGraw-Hill publishing is huge. What level (K-12, college, professional) course-work content are you looking for? Can you give me an example (even from some other publisher) that would clearly illustrate what would be a good find? Thanks.
    czh


    • editTags: xn--4cr.com